|Guide to Managing Media and Public Relations in the Linux Community|
|Prev||Chapter 6. Other Public Relations Tools||Next|
Another effective way to communicate to a targeted audience is through an email campaign. The effectiveness of a good email should not be underestimated. Some fundraising experts, for example, can raise thousand of dollars with an effective email campaign. Exceptional letters have obtained contracts, sold properties, and landed jobs.
Emails can be targeted to a specific audience for much less than you would spend on a regular mail campaign. Every email is an opportunity to effectively communicate to your target audience. For example, your organization might want to target recent graduates of local computer training courses with opportunities in their area. You will need to obtain the names and email addresses of recent graduates from the institutions offering those programs. Cooperation with their institution can often be established if you provide something in return, such as a reciprocal link on your website, a mention in your newsletter, or even free advertising.
Hopefully, your email campaign will generate interest in your organization and your programs. Be mindful of potentially spamming your intended audience—this could have a negative impact.